Content marketing for B2B businesses: 7 useful tips for an effective strategy
When doing B2B business, content marketing is a fundamental strategy for the successfulness of a company. In order to gain the...
Content creation
Omnichannel marketing: what it is and how it is applied
Omnichannel marketing has become a cornerstone of digital strategy, but putting it into practice is still one of the biggest challenges...
Guest post: how to do link building and what are the 3 mistakes to avoid
Behind every successful SEO (Search Engine Optimization) strategy is a great link building plan that aims to bring new backlinks to...
SEM: the meaning, how it works and why it’s essential
You have always heard of SEO and SEM but the definition and usefulness are not yet completely clear? Read below and...
How to analyze the performance of a website: here are the winning techniques
Analyzing the performance of a website is essential for anyone who deals with a digital project. But how do you analyze a...
Lead Generation: what it is and how it works
We speak of Lead Generation to refer to inbound marketing actions that are used to acquire new contacts in a targeted...
Keyword cannibalization: what it is, how to detect and avoid it e-commerce how to start
Avoiding keyword cannibalization is possible, just carefully select keywords and realize a detailed editorial plan. It is a phenomenon that occurs...
Affiliate marketing: what it is, how it works and the different types of affiliation
Affiliate marketing is a method to earn online through the promotion of tracked links. This type of marketing is convenient for...
