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15 Artificial Intelligence tools for your business marketing that you need to know6 min read

1 December 2023


15 Artificial Intelligence tools for your business marketing that you need to know6 min read

There’s no denying it: when we talk about work, there are some tasks that have become a real torment. Analysing consumer data, writing personalised emails for each individual customer and developing hyper-targeted marketing campaigns are certainly not simple tasks: they require concentration, in-depth knowledge of the sector and, ultimately, an enormous amount of time that many are no longer willing to invest. But is it possible to simplify some processes? Luckily for us, the answer to this question is yes, and involves the use of Artificial Intelligence.

It would be wrong to think that the use of generative AI was a luxury reserved only and exclusively for large companies. Even smaller businesses can benefit from it, and it’s often much cheaper than we might think.

Automating data analysis, personalising your emails with a simple click, optimising your marketing campaigns and generating content quickly and smoothly (the type of content AI Writer from creates) are goals that any business should be aiming to achieve.

So what are the most useful tools capable of contributing to the development of your marketing strategy these days, making it more efficient and effective? Let’s take a look at them below.


There are countless advantages that a business can get from a platform like, which in recent years has carved out an increasingly important role for itself in the field of content creation, becoming the Italian market leader and having a growing influence at a global level.

As the name suggests, guarantees the creation of quality content quickly, without limiting itself to written content. The possibilities that a tool like this offers are countless and perfect for every need: think of AI Chat, for example, which allows you to provide assistance and useful information to users who ask for suggestions or advice on a wide range of topics, while Text to Image allows the creation of images generated by Artificial Intelligence using only a title and a brief description of the desired image, to bring your social media channels, website and branding to life. And then there’s AI Translation which guarantees quality automatic translation in more than 25 different languages.

2. Surfer SEO

Surfer SEO is a useful tool for search engine optimization (SEO) and, at the same time, is a content creator integrated into a very sophisticated platform.

The application is dedicated to in-depth analysis of the vast world of search engine optimization and has the ability to draft optimised and ready-to-rank articles. This is made possible thanks to the combination of advanced technologies such as natural language processing (NLP), machine learning and a large number of sources pulled from over 500 web sources.

This platform therefore allows you to develop a content strategy based on keywords, and facilitates the planning and optimisation of content for search engines in a seamless way.

3. ChatGPT

Without a doubt, ChatGPT has been the most talked-about generative AI platform in the world in recent months.

Created by Sam Altman’s OpenAI, ChatGPT not only answers your questions, but understands and composes content ranging from articles to code creation, combining natural language processing and generative AI to create a human-like conversational experience.


Among its main advantages (in addition to the significant savings of time and effort by automating content creation) is the fact that in its basic version GPT-3.5 is free. The downside is that this tool is only trained with content that was available up to the year 2021.

4. Grammarly

Grammarly is a valuable marketing tool that uses Artificial Intelligence and natural language processing to examine texts looking for common and/or complex grammatical errors. In addition to grammar and spelling, it can also help set the right tone for a speech and helps develop conciseness. It is a tool that can therefore be very useful for proofreading and editing

5. Brandwatch

This is a social media listening and analytics platform that helps social media managers monitor and analyse social media posts, online conversations and trends, giving them an accurate and valuable perspective into the changing online landscape. It is particularly useful for personalising marketing campaigns on social media with the language and ideas in line with customers’ expectations: for this reason it is able to guarantee an important competitive advantage.

6. Designmodo

Designmodo is a versatile AI-powered marketing and design platform that makes website creation and email newsletter design easy.

Building a strong online presence is key, and Designmodo helps you connect more with your customers. Whether you’re looking to engage customers with captivating emails or launch a stunning website, this platform is the AI-powered marketing tool for you.

7. Brand24

In a constantly growing digital ecosystem, it is essential for companies to always be looking and listening for new trends. Leveraging AI, Brand24 helps us track mentions of our brand online, and “spy” on our competitors.

8. Chatfuel

Involving customers as much as possible and making them feel special is never easy, but with the precious contribution of AI, Chatfuel comes to our rescue.

Chatfuel allows businesses to speak directly to their customers, answering their questions in real time and consequently helping them build lasting relationships.


Large and indiscriminate marketing campaigns are now a thing of the past: today more than ever it is essential to come into direct contact with our customers, and helps us do this thanks to the support of Artificial Intelligence. is a technological tool that uses the power of AI to delve into customer data and formulate precise predictions on their behaviour: we are no longer just talking about knowing what customers want, but also anticipating their desires even before they express them.

10. Popupsmart

Popupsmart is an AIpowered marketing tool that helps businesses generate creative pop ups that instantly grab the attention of their online customers. However, its high cost makes it unaffordable for small businesses or startups that are taking their first steps.

11. Descript

An AI-based marketing tool that might seem like a simple editor but is actually a true storyteller. This is a very useful tool for podcasters, content creators and companies: Descript is able to transform the abstract into something concrete in no time.

12. is cloud-based marketing software that allows you to bring presentations to life that are both informative and visually stunning.

It features over 60 templates and allows you to work in synergy with other colleagues around the world in real time, providing, among other things, valuable information regarding the level of engagement of the content and analytics in general.

13. Ortto AI

Ortto AI is a platform powered by Artificial Intelligence and dedicated to customer data that translates numbers into stories and transforms customers into brand supporters by automatically developing effective strategies in line with customer needs.

14. LeadIQ

LeadIQ is a useful platform for B2B sales that leverages Artificial Intelligence to help you navigate external sales territories. With a particular focus on data, sales signals and a personalised approach, LeadIQ is not only an AI-based marketing tool, but an important tool for increasing your sales.

15. Writesonic

Writesonic is a platform based on AI that allows you to write newsletters, build AI-powered chatbots and much more. The platform features over 100 customisable features, which connect directly to Google to provide valuable content in real time, integrating with the most popular tools such as WordPress.


What are you waiting for? Discover the potential of using AI for your company’s marketing now. Activate your free trial on and explore an infinite number of different options depending on your needs.

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