Content Creation

SEO positioning: what it is, what it is for and what are the most effective techniques5 min read

1 June 2021


SEO positioning: what it is, what it is for and what are the most effective techniques5 min read

Enjoying good SEO ranking on the web is crucial. The best businesses that operate there rely on this aspect in order to be able to increase sales and beat the competition. However, not everyone knows what it means. In this regard, it is good to analyze what SEO positioning is. Knowing this aspect will be crucial to improving the market for your business, especially if you own an SME. Here are the tricks to follow and the most effective techniques to apply.

SEO positioning: what is it?

First, you need to understand what you mean when it comes to SEO positioning. Well, the acronym SEO stands for Search Engine Optimization. This can be translated into Italian as an optimization for search engines. To understand the point well, you need to know that SEO is a branch of digital marketing that deals with improving the contents of its website. The latter, however, must be organic, i.e. not sponsored or advertised through marketing campaigns.

There are several strategies that overall define SEO. For example, operations such as changes to your HTML, customizing your company’s online portal structure, and managing inbound and outbound links are part of SEO.

But how does SEO work? Much depends on Google’s algorithm. In fact, it is well known that this is the most common search engine in the world. Therefore, to achieve a good ranking in web searches you have to satisfy certain characteristics. In particular, it is necessary to take care of those aspects that are particularly “appreciated” by Google’s algorithm. In addition, you need to continuously update these factors, as the algorithm updates, trying to optimize the user experience more and more for those who do network searches.

How SEO placement works

At this point, you also need to understand how SEO positioning works. For those who don’t have much experience in the field of digital marketing, this might seem slightly complicated. However, at the end of the day, understanding how SEO placement works is much easier than you think.

To be able to better understand this point, it is appropriate to give an example. A “Bed&Breakfast in London” takes care of its website to the fullest, paying attention to what are the SEO aspects to keep under control. At that point it will get a good SEO placement.

How can this result occur? Well, if you google keywords like “Bed&Breakfast in London” the best site will come out in the first results or at least on the first web page. In any case, SEO positioning takes into account both content, which must be relevant to your site and the number of links.

Optimization techniques for SEO positioning

There are several SEO techniques that you need to know to better curate your online portal. Firstly, it should be pointed out that all content on your site should be original. This means that you have to create from scratch all the texts and graphics to be included in your company’s online platform.

Those who try to be smart by copying other content do nothing but damage SEO placement. because? Google but also other search engines severely penalize sites that copy content, sometimes even completely obscuring it. For this reason, it is advisable to always write original content.

In addition, it is essential to choose the right keywords. Keywords must be chosen wisely, focusing on those that may be the least used but have a good search/click ratio. Again, keywords should always be relevant to the main topic of your site or at least they should be related. In addition, you remember to choose both primary and secondary keywords.

Finally, we need to take care not only of seo on-site, that is to say the one related to web pages and online content, but also the SEO Off-Site. In the latter case, we refer to backlinks that redirect to your site but also to some features related to the server side of the portal. In this case, aspects such as website speed, compatibility with mobile devices and a great hosting service must be taken care of.

Is dealing with SEO complicated?

At this point, some might wonder if dealing with SEO can be complicated. In fact, this operation requiresm commitment and professionalism. In addition, it also takes some experience in the digital marketing and information technology sector. We must not underestimate this aspect and rely on people who are une professional.

In fact, if this aspect is neglected or treated incorrectly, the results can be disastrous. Incorrect operations in the SEO field could even lead to the cancellation of the online site. For this reason, if you do not have the right skills in this field, it is recommended to rely on professionals in the sector. Thanks to their experience, real professionals, such as us at, will guarantee you an excellent SEO positioning.

We will be able to create a strategy tailored to your site, capable of getting you contacts and customers in a reasonable time. Do not linger then, if you need a hand to optimize your portal, relying on us and you will not regret it.




Contents is an innovative, high-performance marketing tech company that has developed a proprietary software platform that analyses, produces and distributes original content. Contents also uses the Natural Language Generation system, based on Artificial Intelligence, which allows us to create natively multilingual and personalised content in seconds, without the need for human intervention. Our services are designed for e-commerce, editors and web agencies. Sign up for free!

Leave a comment

Your email address will not be published.