Content Strategy In The Metaverse: Where To Start And How To Structure It

By 2024, the market in the Metaverse will represent a turnover of over USD 800 billion, according to recent forecasts by Riseatseven. But what role will content creation play in this context? What strategies should be implemented right now at the content level to avoid falling behind and missing out on valuable business opportunities?

Before trying to understand what content will look like in the Metaverse, it is worth taking a step back to understand what we are referring to when we talk about this new reality.

The Metaverse Explained In Simple Terms

This term, coined in the early 1990s, refers to a virtual augmented reality parallel to the one in which we live. Within it, human beings can act through their respective avatars, interacting with other users or with Artificial Intelligence ‘creations’ and with products and services of companies.

For instance, it has recently become quite common to organise concerts or exhibitions, virtual fashion shows and corporate presentations within the Metaverse.

It is, therefore, evident that, given the premises, the content in the Metaverse will be very different from ‘real-world’ content.

Creating Content In The Metaverse

In light of the speed at which new technologies develop, it is quite challenging to imagine what content will look like in the long term. However, since it is a parallel reality, basically anything is possible, and there is plenty of room for manoeuvre.

There are two ways to go about content creation: on the one hand, you could choose to take care of the content yourself. On the other hand, you could enlist the help of Artificial Intelligence to streamline processes and automate content creation.

Elements Of A Successful Content Strategy In The Metaverse

Any self-respecting strategy first goes through thorough planning. This leads to creating content in line with the expectations and needs of your customers. Once the strategy has been implemented, monitoring will be necessary to understand whether the efforts you have put in have paid off.

Regarding the Metaverse, in this case, it will be essential to understand:

What is the target audience?
What objectives do you want to achieve?
What content do you want to offer (text, video, photo)?
What is the budget available for the various activities?
Which platforms are to be exploited (e.g. Roblox, Fortnite, The Sandbox, etc.)?
What kind of experiences do you want to give users?
How to monitor the results and measure the Return on Investment (ROI)?

It should also be remembered that companies that want to create a successful content marketing strategy in the Metaverse must think about content that is as personalised as possible, reflecting the needs and tastes of each user.

A striking example from this point of view is DRESSX. This fashion meta-brand allows customers to create and subsequently purchase customised clothes in their preferred colours and materials.

Conclusions

Whichever way you intend to land on the Metaverse, you need to be aware of the kind of investment that content creation (whether automatic or manual) will require from your company. We are not only talking about an investment in money but also in time.

In this sense, Contents.com can undoubtedly come to your aid. With a platform like this, you can create and transform all the content you need on an ad-hoc basis, integrating the use of artificial intelligence with human creativity. Learn more about this one-stop platform by activating your 7-day free trial!