Will Artificial Intelligence Really Steal Journalists’ Jobs? Here are ten things you need to know
There’s no doubt that technological development is refining machines (computers, calculators, electronic devices) to levels of precision to make their abilities appear increasingly...
Ho-ho-ho! Top tips for your Christmas social media strategy
The Holiday season has always been both a challenging period and a delight for all companies. On the one hand there is the...
Everything You Need To Know About Facebook Trends Between 2022 And 2023
In this day and age, people think that only Instagram and TikTok exist as online promotion tools. Nothing could be more wrong! Facebook...
Tips For Structuring An Appropriate Content Strategy For The Metaverse
By 2024, the market in the Metaverse will represent a turnover of over USD 800 billion, according to recent forecasts by Riseatseven. But...
Has Google Update Penalised Your Site? Here’s What To Do, Don’t Panic!
A mathematical certainty about Google is that the platform likes to change (just like the famous Hogwarts stairs in Harry Potter!). The search...
Why Is Proofreading Still Essential?
Artificial Intelligence (AI) is an invaluable ally in creating online content. This is because it enables us to bring texts dealing with the...
How To Create An Editorial Plan With Google My Business And Why It Is Important For E-Commerce
Google My Business is one of the most effective and user-friendly tools for improving the online visibility of businesses. This tool intercepts end...
Is It Necessary To Have a Blog for your e-Commerce site?
A corporate blog is a handy tool for an eCommerce business, especially for up-and-coming companies. It’s also great for brands with significant sales...
SEO Explained: How It Works And Why It Is So Important
It is said that 'there is no better hiding place than the second page of Google search results. This saying is popular among...
Ongoing Trends On Tiktok: How The Platform Is Changing Social Marketing
TikTok is terrible news for the boomers. The Byte Dance platform has become the reference point for Generation Z and beyond over the...
Metaverse: All The Potential Of The New Virtual And Immersive World
In all likelihood, between social networks, online newspapers and the news, you will have heard of Metaverse at least once. This word evokes...
What Is The Growth Perspective And Current Value Of Content Marketing? A Brief Analysis
We live in a world of content. Everywhere we turn, on television, on the street, on the internet, everything nowadays is content. Often...
Online Video Marketing: How Social Videos Help Your E-Commerce Conversions
When we talk about online content, we refer to two types of tools: the purely textual ones, based on a 'classic' mode of...
Tools For Scheduling Social Posts: The Best Tools For Instagram, Facebook And Tiktok In 2022
There are two ways to publish content on one's social profile. You can do it manually or use automatic tools that schedule the...
Core Vitals For Google: How They Work And Why You Can’t Do Without Them
There are a whole series of elements within websites that many of you probably take for granted....
Is it possible to write articles exclusively with artificial intelligence?
Artificial Intelligence (also called "AI"), i.e., the ability of machines to reproduce certain human activities, is a...
How to revise your website content and social editorial plan during summertime
Google Analytics experts know this very well: summer, particularly the period that runs from about mid-July until...
Google Analytics, the best alternatives to monitor real-time traffic
There are at least two very good reasons to choose an alternative to Google Analytics when it...
Trends on LinkedIn 2022: how to change your editorial strategy in the next few months
LinkedIn is the social networking platform for professionals by definition and, if used wisely, can be a...
Instagram and TikTok: tips and strategies for developing the ideal editorial plan
The starting point of each digital strategy should be the developing of an editorial plan for socials....
Instagram Analytics: how to monitor and understand your accounts’ metrics
If you’re using Instagram as a professional tool to make your business grow, you must learn how...
Creating a Lead Generation through SEO: winning techniques
Two tools for the creation of a Lead Generation through SEO are Landing Page and Call to...
How to greatly improve the user experience of your e-commerce
If you're launching a new product and you don't know how to properly engage your customers, here's...
Social Media Marketing: what it is and how to create a strategic plan for your business
Social media marketing: when social media and marketing meet, a business starts a second life. Your project...
E-commerce: how you can increase your digital store conversion
Having an e-commerce is not enough. Inserting your products in a digital store and waiting for customers to arrive is not...
Content marketing for B2B businesses: 7 useful tips for an effective strategy
When doing B2B business, content marketing is a fundamental strategy for the successfulness of a company. In order to gain the...
SEO copywriting: what it’s and the main writing techniques
SEO copywriting is the set of all those strategies aimed at optimally positioning yourself on search engines. SEO copywriting is a...
Most common SEO errors in multilingual e-commerce: how to recognize and avoid them
Recognizing and avoiding SEO errors in a multilingual e-commerce is a successful online selling prerogative. When you decide to expand your...
Positioning on Amazon: the best SEO strategy to sell products
By now most products and services are sold on the web. This, over the years, has led to a huge increase...
SEO and Social Media: why use an integrated strategy
SEO and Social Media: these are the tools that anyone who decides to approach the web must keep in mind. On...
Machine learning: what it is, how it works and what it is for
Machine learning and neural networks are computer techniques that allow you to teach human behavior to a computer or robot through...
NLG: how to make content with the Natural Language Generation
Before moving on to the implementation of this innovative writing system, it is good to start from its origin and definition....
SEO positioning: what it is, what it is for and what are the most effective techniques
Enjoying good SEO ranking on the web is crucial. The best businesses that operate there rely on this aspect in order...
How to increase traffic and website visits: the best strategies
Many think that to have a lot of visits and traffic on their website just create an eye-catching platform in graphics,...